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quarta-feira, 27 de abril de 2011

3069 Days - Natascha Kampusch

I walked into the bookstore. Picked up this book at 5:00 pm and only left the bookstore at 10:00 pm (they were already closing for the day) when I had reached and finished the very last page. This story shook me up, woke me up and made me think soo very much.


Natascha Kampusch was a 10 year old Austrian girl who became famous as being one of the longest captives ever. Her captor, Wolfgang Priklopil kidnapped her with a white delivery van and kept her as his captive in a dungeon for 3096 days - until the day she was able to escape and from there tell her story - a story that shocked the whole world!!!


She starts her book telling her life as a child. Her distant relationship with her mother. She describes her mother as a very overprotective woman yet at the same time one that taught her to hold her feelings and emotions because that is what it took to "be strong". Natascha comments that as much as she disliked having always to act so strong that was a determining factor in having been able to stand those long eight years captive. Natascha: a scared, chubby and insecure child; on her first day walking to school alone. Wolfgang Priklopil: A sick psychopath in search of a slave. 
Second of March of 1998 was the fatal day. Only 3069 days later would she be able to look back and see all she had been through. From starvation, hard labour, extreme violence, psycological abuse, hunger, loss of loved ones - she endured it all - and with a shocking courage and determination.
Of course, there are the marks and traumas which she will have to carry throughouth her whole life - but the overcoming of it all is what made this story stick out and cause such a great impact on me.
My words could never do this book justice and so my advice is: read it yourself. Let it shock you, shake you and speak to your innermost thoughts as it did with me.


Here is a bit about Natascha Kampusch (From Wikipedia):



Natascha Maria Kampusch (born 17 February 1988 in Vienna) is an Austrian television hostess mostly known for her abduction at the age of 10 on 2 March 1998. Kampusch was held in a secret cellar by her kidnapper Wolfgang Priklopil for more than eight years, until she escaped on 23 August 2006. The media attention later led to her signing a contract with Austrian channel Puls 4 for her own talk show, which had its premiere on 1 June 2008.
Kampusch was raised by her mother Brigitta Sirny (née Kampusch) and her father Ludwig Koch, in ViennaAustria. Her early life with her mother was reportedly not a happy one, according to Ludwig Adamovich, head of a special commission looking into possible police failures in the investigation of the kidnapping. He claimed that "the time Kampusch was imprisoned might have been better for her than what she experienced before", a statement absolutely refuted by Birgitta Sirny, who threatened to sue the commission chief over these remarks. 

Early years and family

Her family included two adult sisters, and five nieces and nephews. Sirny and Koch separated while Kampusch was still a child. Kampusch spent time with both of them, and had returned to her mother's home from a holiday with Koch the day before her kidnapping.[2][3]

[edit]Kidnapping

The 10-year-old Kampusch left her family's residence in Vienna's Donaustadt district on the morning of 2 March 1998, but failed to arrive at school or come home. A 12-year-old witness reported having seen her being dragged into a white minibus by two men,[4][5] although Kampusch did not report a second man being present.[6] A massive police effort followed, and 776 minivans were examined,[7][8]including that of Priklopil, who lived about half an hour from Vienna by car in the Lower Austrian town of Strasshof an der Nordbahn, near Gänserndorf. Although he stated that on the morning of the kidnapping he was alone at home, the police were satisfied with his explanation that he was using the minibus to transport rubble from the construction of his home.[9]
Speculations of child pornography rings or organ theft were offered,[10] and officials also investigated possible links to the crimes of the French serial killer Michel Fourniret.[11] Kampusch had carried her passport with her when she left (she had been on a family trip to Hungary a few days before) and the police extended the search abroad. Accusations against Kampusch's family complicated the issue even more;[12] there have even been 
unsubstantiated allegations that Kampusch's mother was somehow involved in the abduction or its cover-up.[13]

[edit]Captivity

During the eight years of her captivity, Kampusch was held in a small cellar underneath Priklopil's garage. The entrance was concealed behind a cupboard. The cellar only had 5 m² of space (approximately 54 ft²). It had a door made of concrete and was reinforced with steel. The room had no windows, and was soundproof.[14] For the first six months of her captivity, Kampusch was not allowed to leave the chamber at any time, and for several years after her kidnapping she was not allowed to leave the tiny space at night. Afterwards, she spent increasing amounts of time upstairs in the rest of the house, but each night was sent back to the chamber to sleep, and while Priklopil was at work. However, in later years, she was seen outside in the garden alone,[15] and one of Priklopil's business partners also said that he met Kampusch near his home when her kidnapper, Wolfgang Priklopil, called and came to his home to borrow a trailer.[16][17] After her eighteenth birthday, she was allowed to leave the house with Priklopil, but her kidnapper threatened to kill her if she made any noise.[18] He later took her on a skiing trip to a resort near Vienna for a few hours. She initially denied that they had made the trip, but eventually admitted that it was true, although she said she had no chance to escape during that time.[19]
According to Kampusch's official statement after her escape, she and Priklopil would get up early each morning to have breakfast together. Priklopil gave her books, so she educated herself, and according to a colleague of his, she appeared happy. Later, when explaining that in general she did not feel she had missed anything during her imprisonment, she noted, "I spared myself many things, I did not start smoking or drinking and I did not hang out in bad company". But she also said: "I always had the thought: surely I didn't come into the world so I could be locked up and my life completely ruined. I give up in despair about this unfairness. I always felt like a poor chicken in a hen house. You saw my dungeon on television and in the media. Thus you know how small it was. It was a place to despair." Dietmar Ecker, Kampusch's media advisor, said Kampusch told him Priklopil "would beat her so badly she could hardly walk. When she was beaten black and blue, he tried to smarten her up. Then he would take his camera and photograph her".[20]
Priklopil had warned Kampusch that the doors and windows of the house were booby-trapped with high explosives. He also claimed to be carrying a gun, and that he would kill her and the neighbours if she attempted to escape.[21] Nevertheless, Kampusch on one occasion fantasized about chopping his head off with an axe, although she quickly dismissed the idea.[22] She also attempted to make noise during her early years of captivity by throwing bottles of water against the walls.[22] She said that on trips out with Priklopil she had attempted in vain to attract attention.[22]

[edit]Escape

The 18-year old Kampusch reappeared on 23 August 2006. She was cleaning and vacuuming her kidnapper's BMW 850i in the garden. At 12:53pm, someone called Priklopil on his mobile phone, and he walked away to take the call because of the vacuuming noise. Kampusch left the vacuum cleaner running and ran away, unseen by Priklopil, who, according to the caller, completed the phone call without any sign of being disturbed or distracted. Kampusch ran for some 200 metres through gardens and a street, jumping fences, and asking passers-by to call the police, but they paid her no attention. After about five minutes, she knocked on the window of a 71-year-old neighbour known as Inge T, saying, "I am Natascha Kampusch".[23] The neighbour called the police, who arrived at 1:04 pm. Later Kampusch was taken to the police station in the town of Deutsch Wagram.
Kampusch was identified by a scar on her body, her passport (which was found in the room where she had been held), and by DNA tests.[24] The young woman was in good physical health, although she looked pale and shaken and weighed only 48 kg (approximately 106 lb), almost the same weight (45 kg) as eight years earlier when she disappeared. She had grown only 15 centimetres (approximately 6 in).
Sabine Freudenberger, the first police officer to speak to Kampusch after her ordeal, said that she was astonished by her "intelligence, her vocabulary". After two years Priklopil had brought her books, newspapers, and a radio, which she kept tuned mainly to Ö1, an ORF station that is known for promoting education and classical music. She also states that she constantly had a feeling that she lacked something: "a deficit. So I wanted to make that better and I tried to educate myself, to teach myself skills. I have learned to knit for example."[25] Priklopil, having found that the police were after him, killed himself by jumping in front of a suburban train near the Wien Nord station in Vienna. He had apparently planned to commit suicide rather than be caught, having told Kampusch that "they would not catch him alive".[26]

[edit]After escape

In her official statement she said "I don't want and will not answer any questions about personal or intimate details".[27]
In the documentary, "Natascha Kampusch: 3096 days in captivity", Kampusch sympathized[citation needed] with her captor. She said "I feel more and more sorry for him - he's a poor soul", in spite of having been held captive for eight years by him,[28] and according to police she "cried inconsolably" when she was told he was dead,[29] and lit a candle for him at the morgue.[30] She has, however, referred to her captor as a "criminal".[31]
There is also speculation that Kampusch may have Stockholm syndrome as a result of her ordeal.[32][33] She said "my youth was very different. But I was also spared a lot of things – I did not start smoking or drinking and I did not hang out in bad company".[34]
In her book "3096 Tage" (3,096 Days) published in September 2010, Kampusch denies she has "Stockholm Syndrome." She suggests that people who use this term about her are glibly disrespectful of her right to describe and analyse for herself the complex relationship she was forced to have with her kidnapper. In her autobiographical work she does not shy away from describing the ruthlessness and hideous cruelty Priklopil exposed her to, describing in detail the hideous physical and psychological abuse he exposed her to. But at the same time Kampusch is able to discuss the occasions where he gave her gifts, and to see him as a weak and pitiful creature, and not simply a monster. In "3096 Days" she repeatedly expresses her world view that there are many shades of grey in life, nothing (in her opinion) is all black or all white.
During her first interview, Christoph Feurstein asked her if she had been lonely during captivity. Kampusch snapped "what a ridiculous question" and left the room, returning after a brief pause. In 2009 Kampusch became the new face of animal rights group PETA in Austria. In June Kampusch wrote to Ilse Aigner, agriculture minister in Germany where the campaign is based, demanding freedom for zoo animals, stating: "The animals would, if they could, flee as I did, because a life in captivity is a life full of deprivation. It is up to you whether social, intelligent and wonderful creatures are to be freed from their chains and cages where ruthless people keep them."[35] In January 2009, Vienna's public prosecutor stated that DNA tests and questioning of witnesses had led to theories being discounted that Wolfgang Priklopil had an accomplice. Natascha Kampusch has also maintained that her captor acted alone.[36]

[edit]Interviews

After reportedly "hundreds of requests for an interview" with the teenager, "with media outlets offering vast sums of money", Kampusch was interviewed by Austrian public broadcaster ORF. The interview was broadcast on 6 September 2006 after her approval. ORF did not pay for its interview,[37] and said any proceeds from selling the interview to other channels would be forwarded to Kampusch. The interview was sold to more than 120 countries at a fee of 290 euros per minute. This money—estimates say some hundred thousand euros—will be donated to women in Africa and Mexico by Kampusch. Likewise she plans projects to help these women. As of 6 September interest has been enormous.[38]
The newspaper Kronen Zeitung and news magazine NEWS also interviewed Kampusch. The interview was published on 6 September 2006. Both press interviews were given in return for a package including housing support, a long-term job offer, and help with her education.[39]
New developments[40][41] challenged the Austrian government in February 2008. Politicians of the conservative Austrian People's Party (ÖVP) threatened to break up the newly formed SPÖÖVP ("red–black") coalition government in April and May 2008.[42] Kampusch said that she had lost confidence in Austrian justice. Revelation of mistakes in the interior ministry's investigation of her kidnapping came to light, as well as statements of a policeman which were repeatedly ignored in 1998.
On 16 June 2008, the newspaper The Times published an in-depth interview with Kampusch by Bojan Pancevski and Stefanie Marsh.[43]
On 17 February 2010, the British TV channel Five broadcast an exclusive hour-long interview with Kampusch, entitled Natascha: the Girl in the Cellar.

[edit]Books

The book Girl in the Cellar: the Natascha Kampusch Story[44] by Allan Hall and Michael Leidig appeared in November 2006, written in English. Kampusch's lawyer described the book as being both speculative and premature and therefore planned to take legal action against it.[45]
Together with two journalists, Kampusch's mother wrote a book about the ordeal, Verzweifelte Jahre ("Desperate Years"). Kampusch appeared at the initial presentation of the book in August 2007, but did not want to be photographed or interviewed. Her mother writes that she did not have much contact with Kampusch after the escape because Kampusch was shielded from the outside world.[46]
Kampusch wrote a book about the "3096 Tage" (3,096 Days) published in September 2010.[47]

[edit]Media endeavors

Kampusch established her own website containing personal information including pictures of herself on 5 December 2007. She has become the host of her own talkshow at the new Austria TV station PULS 4 starting on 1 June 2008. The show had the working title of In Conversation with…Natascha Kampusch and eventually premiered as Natascha Kampusch trifft (Natascha Kampusch meets...).[48][49]
On 17 June 2010 German film-maker and director Bernd Eichinger announced that he was making a film based on Kampusch's captivity and wanted Kate Winslet to star in the film.[50] Bernd Eichinger passed away on 24 January 2011 and Natascha attended his funeral. [51]

The house
Kampusch now owns the house in which she was imprisoned, saying, "I know it's grotesque — I must now pay for electricity, water and taxes on a house I never wanted to live in." It was reported that she claimed the house from Priklopil's estate because she wanted to protect it from vandals and being torn down; she also noted that she has visited it since her escape.[52] When the third anniversary of her escape approached, it was revealed she had become a regular visitor at the property and was cleaning it out possibly to move in herself.[53] As of 2009, she is living in central Vienna.[54] In January 2010 Kampusch said she had retained the house because it was such a big part of her formative years, also stating that she would fill in the cellar if it is ever sold, adamant that it will never become a macabre museum to her lost adolescence.[55]





This video shows her dungeon. Where she spent 8 years. 

terça-feira, 19 de abril de 2011

Na Cama com Bruna Surfistinha


Good book!!! Real good!!!
She certainly evolved as a writer in her third book compared with the very first one she wrote.
She gives a lot of different tips on pretty much everything which involves sex: from how to kiss, what to wear on your first date, foreplay tips, Thai massage, what to pick out on a shopping trip at the Sex Shop down to crazy sex positions, fulfilling your sexual fantasies, what makes a good Ménage à trois, how to go about having an orgy, plus a ton of "nitty gritty" stuff!!! 
I definately don't condone her and what she chose to do for her life - but one thing I can say: Any woman that has had sex with 3,000 men has had plenty of experience, knows what a man wants and how to make him happy in bed!!! And so just because I don't accept her style of life doesn't mean I won't accept her excellent tried and proven tips!!! 
I won't go into details here but for any woman that is wanting to get out of routine, learn a whole bunch of new stuff and have a looottt more pleasure inside for walls...well, go for it! Read the book!!! 


I decided to include below a bit of Bruna Surfistinha and her life for those interested:



She Who Controls Her Body Can Upset Her Countrymen
Top of Form
Bottom of Form
SÃO PAULO, Brazil — She goes by the name Bruna, the Little Surfer Girl, and gives new meaning to the phrase "kiss and tell." First in a blog that quickly became the country's most popular and now in a best-selling memoir, she has titillated Brazilians and become a national celebrity with her graphic, day-by-day accounts of life as a call girl here.

But it is not just her canny use of the Internet that has made Bruna, whose real name is Raquel Pacheco, a cultural phenomenon. By going public with her exploits, she has also upended convention and set off a vigorous debate about sexual values and practices, revealing a country that is not always as uninhibited as the world often assumes.
Interviewed at the office of her publisher here, Ms. Pacheco, 21, said the blog that became her vehicle to notoriety emerged almost by accident. But once it started, she was quick to spot its commercial potential and its ability to transform her from just another program girl, as high-class prostitutes are called in Brazil, into an entrepreneur of the erotic.
"In the beginning, I just wanted to vent my feelings, and I didn't even put up my photograph or phone number," she said. "I wanted to show what goes on in the head of a program girl, and I couldn't find anything on the Net like that. I thought that if I was curious about it, others would be too."
Ms. Pacheco parlayed that inquisitiveness into a best seller, "The Scorpion's Sweet Poison," that has made her a sort of sexual guru. A mixture of autobiography and how-to manual, her book has sold more than 100,000 copies since it was published late last year, and has just been translated into Spanish.
At book signings, Ms. Pacheco said, "80 percent of the public is women, which I didn't expect at all," because most of the readers of her blog appeared to be men, including customers who "wanted to see how I had rated their performance." As she sees it, the high level of female interest in her sexual experiences reflects a gap here between perceptions about sex and the reality.
"I think there's a lot of hypocrisy and a bit of fear involved," she said. "Brazilian women have this sexy image, of being at ease and uninhibited in bed. But anyone who lives here knows that's not true."
Carnival and the general sensuality that seems to permeate the atmosphere can give the impression that Brazil is unusually permissive and liberated, especially compared with other predominantly Roman Catholic nations. But experts say the real situation is far more complicated, which explains both Bruna's emergence and the strong reactions she has provoked.
"Brazil is a country of contradictions, as much in relation to sexuality as anything else," said Richard Parker, a Columbia University anthropologist who is the author of "Bodies, Pleasures and Passions: Sexual Culture in Contemporary Brazil," and has taught and worked here. "There is a certain spirit of transgression in daily life, but there is also a lot of moralism."
As a result, some Brazilians have applauded Bruna's frankness and say it is healthy to get certain taboos out in the open, like what both she and academic researchers say is a national penchant for anal sex. But others decry her celebrity as one more noxious manifestation of free-market economics and globalization.
"This is the fruit of a type of society in which people will do anything to get money, including selling their bodies to be able to buy cellular phones," said Maria Clara Lucchetti Bingemer, a newspaper columnist and professor of theology at Catholic University in Rio de Janeiro. "We've always had prostitution, but it was a hidden, prohibited thing. Now it's a professional option like anything else, and that's the truly shocking thing."
But Gabriela Silva Leite, a sociologist and former prostitute who now directs a prostitutes' advocacy group, argues that such concerns are exaggerated. "It's not a book like this that is going to stimulate prostitution, but the lack of education and opportunities for women," she said. "I don't think Bruna glamorizes things at all. On the contrary, you can regard the book as a kind of warning, because she talks of the unpleasant atmosphere and all the difficulties she faced."
Part of the controversy stems simply from Ms. Pacheco's forthright and unapologetic tone about her work. Traditionally, Brazilians feel sympathy for the poor woman selling her body to feed her children; she is seen as a victim of the country's glaring social and economic inequalities.
But Ms. Pacheco does not fit that mold. She comes from a middle-class family and turned to prostitution, she said, both as rebellion against her strict parents and because she wanted to be economically independent.
That a woman is now talking and behaving as Brazilian men often have may also offend some. Roberto da Matta, a leading anthropologist and social commentator, noted that even though role reversals were an important part of Carnival, other areas of Brazilian life, including sexual relationships, could be quite rigid and hierarchical.
Under the system of machismo that prevails in Brazil and other Latin American countries, "only a man has a right to command his own sex life, and that control is seen as a basic attribute of masculinity," he explained. "So when a young, attractive, intelligent woman appears and says she is a prostitute, you have a complete inversion of roles, leaving men fragile in a terrain where she is the boss, not them."
For all her willingness to break taboos, though, Ms. Pacheco's current life plan is conventional. She has a steady boyfriend and hopes to marry him, and is studying for the national college entrance exam, with a mind to majoring in psychology.
"Being Bruna was a role that left its mark on me, but I can't abandon her," Ms. Pacheco said. "There are people who still call me Bruna, and I don't mind, but I wouldn't want to be her for the rest of my life."
Nor is Ms. Pacheco immune to the influence of pudor, a concept important throughout Latin America that combines elements of modesty, decency, propriety and shame. In her book, rather than write out the words commonly used on the street to describe sexual acts and organs, she prints only their first letters, with dots indicating what everyone already knows.
"I think it's quite vulgar to say the whole word," she explained. "But I didn't want to be too formal, either."

domingo, 17 de abril de 2011

Winning - Jack Welch

This book came into my hands by chance. I was with a friend talking when I absentmindedly blurted how much I love reading and how I usually read three books a week. Of course, he must have thought I was exaggerating and didn't believe me at all. Not that I care...most people don't believe me as well. After fooling around with me on my reading habits he turned around and handed me a book. It was this book. "Here, I am going to lend you this book to read. I tried reading it twice but never got past half of it, so now you can read it and then tell me all about it." and he then kidded again "It must be great to lend books to you because you will return them in less than a week, no?"
I went back home, book in hand and very anxious to read it (which is the way I usually feel when I receive a new book to read). On the front cover of the book was the following phrase by Warren Buffet: "No other management book will ever be needed." Just by reading that I knew the book had to be good. Not only good - it had to be great! Since I usually read 5-7 books at once I took around ten days to finish this book since there were some other ones that I needed to finish before. But once I started readding it I was just flipped out on its pages and every few pages I read I was compelled to stop for a few minutes, take a breather and think about what I had just read. It was just too much information - too much good and important information - for me not to do so. And that is when I started jotting down my favorite quotes, snippets of the book which I considered helpful and relevant and by that I ended up with a brief summary of the whole book
And so this time instead of just writting my thoughts on the book I decided I would write down the notes I took while reading it. It's a contagious book - one that makes you want to win and still show those around how to win as well. 
Okay, so here goes my brief summary of what most spoke to me in this book:

1. Competition is fun! Enjoy it! 
2. Mission and Values 
How do you plan on winning at this business? Answer that question, and you have your mission. 
Values are the behaviors you plan to exhibit in achieving your mission.  
In order to make your mission and values actually impact your organization, you've got to reward those who practice them and punish those who don't. 
"Integrity is just a ticket to the game. If you don't have it in your bones, you shouldn't be allowed on the field."
3. Candor 
In order to get ahead, you need great ideas - lots of great ideas. To get the best ideas, turn your business into an idea machine. Nurture a constant flow of ideas from every level of your organization - not just your top managers. The only way to foster such idea-sharing is to develop a culture of candor, where people aren't afraid to speak their minds. Reward them for their candor, even if it makes themselves and others - yes, you - look bad. 
4. Differentiation  
In professional sports, athletes who perform best are rewarded lavishly. Those who don't play well are paid the minimum salary and eventually fired. Businesses should operate the same way.  It may seem cruel and Darwinian, but in the long run, people are happier doing what they're good at. If they're not excelling, you're ultimately doing them a favor by moving them out of an environment where they know they're a drag on the organization. They'd be happier some place else. 
5. Voice and Dignity
The problem: management gets ideas from only a few vocal people. The vast majority are either scared to speak up or feel they have no right to speak up because they haven't been asked. A "Work-Out" is a way to get these untapped ideas flowing. 
Groups of thirty to a hundred gather, led by an outside facilitator. The boss shows up at the beginning, explaining what they will be doing and promising that he/she will give "an on-the-spot yes or no to 75 % of the recommendations" and to "resolve the remaining 25 percent within thirty days." Then, the boss disappears in order to not stifle discussion, leaving the meeting in the hands in the facilitator. The boss returns at the end of the meeting to hear the recommendations and make decisions. 
"For twenty-five years, you paid for my hands when you could have had my brain as well - for nothing." (A middle-aged appliance worker at a Work-Out) 
6. Leadership 
WHAT LEADERS  DO 
1. Leaders relentlessly upgrade their team, using every encounter as an opportunity to evaluate, coach, and build self-confidence. 
2. Leaders make sure people not only see the vision, they live and breathe it. 
3. Leaders get into everyone’s skin, exuding positive energy and optimism. 
4. Leaders establish trust with candor, transparency, and credit. 
5. Leaders have the courage to make unpopular decisions and gut calls. 
6. Leaders probe and push with a curiosity that borders on skepticism, making sure their questions are answered with action. 
7. Leaders inspire risk taking and learning by setting the example. 
8. Leaders celebrate. 
"Before you are a leader, success is all about growing yourself. 
When you become a leader, success is all about growing others."

"You are not a leader to win a popularity contest—you are a 
leader to lead. Don’t run for office. You’re already elected."

7. Hiring 
Jack Welch starts with off with these three screens:
Screen #1: Do they have integrity? Do they tell the truth and keep their word?
Screen #2: Are they intelligent? Do they have enough curiosity to lead other smart people?
Screen #3: Are they mature? Are they able to handle stress and setbacks, respect other's emotions, be confident without being arrogant and have a sense of humor?
If the person passes on those first three screens he goes on to what he calls the four E's:
Positive Energy - thrives on action, relishes change, makes friends easily, loves work and life.
Can Energize Others - Has a deep knowledge of his own business and has strong persuassion skills.
Has Edge - Has the ability to make tough decisions, even when some information is lacking.
Can Execute - Can take the decision and make it happen, overcoming all obstacles  to complete the task.
Passion - Is excited about his work, learns, grows and helps others around him win.
To top it off here are the four additional traits he seeks when hiring a senior level leader:
Authenticity - bold and decisive, yet real and likeable - not phony, not playing a part. 
Having vision - a visionary who can see the future and anticipate what most don't expect. 
A knack for surrounding themselves with people smarter than themselves. 
"Heavy-Duty Resilience" - someone who's been knocked down and beat up badly, but bounced back to run even harder.
He then mentions an instance when somone asked him what should be the one question to ask the person that you are hiring. At the time when he was asked he didn't have the answer but after a lot of thought he answers: 
"The number one question to probe in an interview is why the candidate left his previous job, and the one before that... this tells you more about them than almost any other piece of data." 
8. People Management
1. Give HR (Human Resources) power and primacy.
2. Rigorously evaluate with a proven system.
3. Motivate and retain with money, recognition and training.
4. Confront difficult people issues, from trouble-makers to big-headed stars, with candor and action. 
5. Spend half of your time evaluating and coaching the middle 70 percent - those who are neither disrupting nor shining. 
6. Have as flat an organizational chart as possible. Everyone should be crystal clear on who they report to and what their responsibilities are. 
9. Parting Ways
The two controlling principles:
1 - No surprises. Employees should be informed enough about the nature of their business that they understand who might be laid off in an economic downturn or change in the industry. If they aren't performing well, they should be well aware of this through regular formal and informal reviews. If they can't improve, they should know they will have to move on.
2 - Minimize the humiliation. Encourage him that there's a better job out there for him, better matched to his temperament and skills. Help him move toward that next job. 
10. Change 
 In this era of change, you change or die. Here's how to make change more palatable. 
1. Attach every change initiative to a clear purpose or goal. Change for change’s sake is stupid and enervating.
2. Hire and promote only true believers and get-on-with-it types.
3.  Ferret out and remove the resisters, even if their performance is satisfactory. 
4. Seize opportunities, even if they're brought about by someone's misfortune. It takes a strong stomach to ignore the nay sayers; but it can lead to great profits. 
11. Crisis Management 
Five assumptions to keep in mind when a crisis happens:
  • It's worse than you first imagined.
  • Everyone will eventually find out everything. 
  • The media will portray you in the worst possible light.
  • As a result, processes and people must change. 
  • You will survive, smarter and stronger.
"There is a sliver of silver lining to crisis management in that you rarely have to live through the same disaster twice."  
12. Strategy 
"In real life, strategy is actually very straightforward. You pick a general direction and implement it like hell." 
"If you want to win, when it comes to strategy, ponder less and do more." 
First, come up with a "Big Aha" - a way to gain a sustainable competitive advantage.It's an idea, an insight on how to win. It could be developing a new product, or making an old product unique.
Second, put together the team that can make it happen. 
Third, relentlessly seek out the best ways to achieve your "Big Aha," leaving no stone unturned. Look both inside and outside of your company. Be boundaryless, have an obsession with finding a better way - or a better idea - whether its source is a colleague, another business, or another company across the street or on the other side of the globe. Adopt, adapt and continually improve upon them. Exhibit an unyielding emphasis on continual improvement. 
14. Budgeting

Traditionally, companies either budget with a negotiated settlement or a phony smile.  
In the negotiated settlement, a business or division comes to the senior management complaining about barriers to growth and say they'll be doing well to beat 6 percent growth next year.  The management thinks more optimistically and argues that they can deliver 12 percent. They wrangle for awhile and finally settle on a goal of 9%.  All act disappointed with their compromises at the meeting but go home giving high fives that they got what they wanted: management can get enough growth from the division to look decent and the division heads feel they can easily meet or surpass their goals and get their bonuses. 
In phony smile budgeting, the division heads come to the senior management with grand plans, asking for the money to pull off the dreams they feel they can make happen. Management asks some questions and shakes hands smiling, but later gives the word that they can only afford to give them one half what they ask for. Demoralized, the division leaders divvy up the money a little here and a little there, rather than put it where it could be used for the biggest gains. 
Instead, ask yourself:
"How can we beat last year's performance?"
"What is our competition doing, and how can we beat them?"
Look at obstacles and opportunities in the real world. Allocating resources becomes more of an operating plan than a budget. You might need to reallocate resources mid-way through the year because of new opportunities or new competition. One division might be rewarded for growing at only 6% but beating the competition in a difficult environment, whereas another division grew by 15%, but may not get rewarded as much since they didn't take full advantage of a growth opportunity. This encourages divisions to set stretch goals rather than be limited to meeting budgeted goals. 
15. Organic Growth
 GUIDELINE ONE:  Spend plenty up front, and put the best, hungriest, and most passionate people in leadership roles.
GUIDELINE TWO:  Make   an exaggerated commotion about the potential and importance of the new venture.
GUIDELINE THREE:  Err on  the  side of  freedom;  get off the new venture’s back. 
16. Mergers and Acquisitions
This part didn't really apply to me so I didn't jot down much. Basically Welch warns readers of seven pitfalls to avoid.  
17. Six Sigma
In this chapter Welch goes on and on about the quality improvement program Six Sigma which GE adopted in 1995. 
16. The Right Job

"Every time I ask successful people about their first few jobs, the immediate reaction is almost always laughter." 

"Find the right job and you'll never really work again."
First, get a job and learn something about yourself. What do you like or dislike about it? What are you good at and bad at?
Second, get another job that's more in line with the strengths and desires you discovered in your last job.
Third, repeat the process until you find yourself in a job you love. 
Even then, don't expect to find an absolutely perfect job in an imperfect world. 
Here are some signals to look for when you're exploring a potential job:
Signal #1: You like the people there - they're your type.
Signal #2: You'll get the opportunity to learn and grow. 
Signal #3: You'll get credentials that will help you move forward.
Signal #4: It's your own decision - not something someone's pushing you into. 
Signal #5: The work itself is fun, meaningful and rewarding. 
"Nothing will get you a new job faster than terrific performance in your old one."
17. Getting Promoted.
Do more than you're asked. Perform beyond all expectations. If you can, expand your job in such a way that your boss and colleagues all look better. 
Manage those below you in such a way that when they're asked about you, they'll say that you are fair, you care and you were willing to show tough love. 
Help the leadership to champion new initiatives. 
Find the right mentors. 
Learn from the business media. Devour every business magazine and newspaper you can get your hands on. 
Be positive and fun, not a negative bore. 
Don't buck the company values. 
18. Hard Spots
Thankfully, I don't have a boss!!! But when reading this chapter I couldn't help but remember my life as a missionary in which I literally lived with my "boss". I felt like screaming out loud "Why didn't I read this book before?!!! 
Well, actually I never had that hard of a time getting along with the bosses I've had. Somehow I was always able to get around having good communication and performing well enough to more than please them. It must have been because I wouldn't do the job to please them or kiss ass, but more because I always liked getting my job well done. But here are some tips that I would certainly put into practice if I still had a boss: 
Ask yourself why he's being a jerk with you. Is he a jerk to everyone, or just to me?Most workers overrate their job performance and how well-liked they are among colleagues.  Look honestly and objectively at your own attitudes and performance for clues. 
Meet privately with your boss to ask him frankly what is wrong. If something surfaces, commit yourself to a plan for improvement. 
If the boss will be around for the long run, ask yourself, "Is it worth it?" If not, seek another job. If you stay, you forfeit the right to complain. You're there by choice. You're there becuase you very well want to.
19. Work-Life Balance
This chapter really spoke out to me. It's one of the biggest hurddle and problems I face in my life. Trying to separate my work life from my personal life. One of the reasons is because since I am a private English teacher I end up getting real close to my students and sometimes I just can't help but mix them both together. Not cool. Other than that I am also a workaholic. Plain and straight - it's something I just can't help. I like my job and I like working - so much to the point that it many times affects my personal life since I don't separate time for leisure, enough sleep, relaxation and so on. 
Here are a few tips which I thought were great though!
Tips:
1. Compartmentalize your life. When you're home, be 100% at home. When you're at work, be 100% at work. 
2. Once you've set your life priorities, get comfortable saying "no" to things that would take away from those priorities. 
3. Don't leave yourself out of your priorities. 
Okay, and so that is it! There are still a few ending chapters which I personally thought weren't relevant so I won't include anything about them over here.
Last words of advice: Read it. Ponder over it. Put it in practice. Take it by me, it will change your professional life.  

sexta-feira, 15 de abril de 2011

The Scorpion's Sweet Venom

I am re-reading the book "The Scorpion's Sweet Venom" written by Bruna Surfistinha - Brazil's most famous call girl ever! In the book, Bruna recounts how she became a call girl. She talks about her parents, childhood, her unbridled sex life, drug abuse, how she started off her blog, how she got famous and basically pretty much her whole life story. 
The first time I read her book I paid attention on all the juicy details of her many wild sex stories which she experienced as a prostitute. This time though for some reason the relationship she had with her estrangled middle-class family caught my attention more than the sex stories in itself. I once read somewhere that everyone needs at least one person in their life that will always be there for us. That we know will love us, look out for us, worry over us and accept us no matter what we may have done. I have come to the conclusion that Raquel Pacheco decided to become Bruna Surfistinha because of the lack of having someone that would love her no matter what and who would forgive her despite her failures and mistakes. The most touching part for me is when she decides to leave home to become a prostitute and she is walking out the door knowing that it will be the last time that she will see her mother. She leans on the door and says "bye mom". Her mom doesn't turn around, doesn't give her a hug, doesn't even say a word. And yet I am pretty sure her mother didn't have the slightest idea of what her daughter was going to do. That made me think how a small word not said, a hug not given, a smile not passed on can make such a difference in our life. Sometimes that little move might make a world of a difference. Let's not let the same happen to us. 


I watched the movie as well and really enjoyed it. But it pissed me off quite bit that a lot of scenes never happened (like in true life she had two sisters and never a brother) and it doesn't portray the same thing as in her book. But the movie is still worth watching even if just for the fun of it!







Book Review: 
In 2003, a young Brazilian prostitute scandalized her country by launching a blog detailing her many sexual exploits. The blogger, who used the professional name Bruna Surfistinha ("Bruna the Surfer Girl"), ended up appearing on TV and in magazines. The fervor with which Brazilians followed her rise to infamy revealed a repressed, conservative core beneath that country's veneer of sexual permissiveness.
The melodramatically titled The Scorpion's Sweet Venom is the book that grew out of Bruna's blog. Her story is all-too-familiar: A troubled middle-class youth awakens to her sexuality, rebels against the stifling nature of her home life, is beaten by her father after she's caught stealing from her mother, breaks with her family to make her living on the streets and in the brothels of the big city. What distinguishes this memoir is Bruna's playful love of sex and sexuality -- for her, visiting a sex club is as exciting as going to the Super Bowl for an NFL fan. She's surprisingly insightful about her chosen line of work. Perhaps most titillating: Bruna actually has orgasms with clients!
But this is also a cautionary tale. Bruna nearly dies of a drug overdose. One of her clients brutally rapes her. Because she's in constant competition with other prostitutes, their offers of support are dubious, at best. Even while she's enjoying her many sexual encounters, Bruna makes it clear that her life is suffused with pain. She talks about how she sometimes goes in the middle of the night to stare at her family's home, wishing she could reconnect with them. "To this day," she admits, "I sometimes feel sick when I see a hand stroking my body."
Bruna doesn't delve deeper into her psychic pain, which is too bad. We get the sense that what she's showing us is just the tip of the iceberg. Still, there's enough sass and honesty here to make The Scorpion's Sweet Venom a compelling -- as well as fast and easy -- read.